YPO Network: Adizes on the Bosphorus

On March 14, Adizes Associate Dr. Pavel Belorussky was invited to address the Istanbul Chapter of the Young Presidents Organization (YPO) on the timely subject of, "How to Manage in Times of Crisis". The presentation took place on a cruise boat floating on the Bosphorus. In attendance were many leading business owners and top executives from Turkey interested in learning more about Adizes.

Cuneyt Yanoz, CEO of Mavi, the market leader in denim-wear in Turkey, and an Adizes client joined in on the presentations to explain how the Adizes Methodology helped Mavi grow its business aggressively and globally. Having achieved double-digit growth for many consecutive years while utilizing the Adizes Methodology, Yanoz added tremendous value to the presentation, helping to make many of the concepts come to life and resonate with all.

Olga Gurskaya, Adizes Market Representative for Turkey, who helped organize the event commented, “I was excited to speak with guests throughout the evening about tools and methods that Adizes provides to support ‘crisis management.’ They were appreciative of the deep insight Cuneyt provided on how Mavi has continued to build during this difficult economy and the tools and tips Pavel provided on how each company can successfully build mutual trust and respect to see similar results. I am very proud of the presentation Pavel gave and look forward to the road ahead.”

Adizes Institute

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