Dr. Adizes speaks about his life mission and how the Adizes Institute helps organizations around the world.

The Core Values That Guide Our Work

Adizes enables ordinary people to transform the management of their organizations and produce extraordinary, sustainable results. Our work with all clients is guided by a strong belief in these values:

Mutual Trust & Respect

We believe that a strong and pervasive culture of mutual trust and mutal respect is what makes a business strong and allows it to become a dominant competitor over the long term. This kind of culture is what underlies the ability to consistently WOW customers, attract and retain exceptional talent, and generate superior financial returns. The reason is simple; when employees really know how to work well together and harness their conflicts constructively, minimal energy is wasted on infighting and internal politics, which allows them to devote maximum energy to competing in the marketplace. This kind of culture is an organization’s greatest asset. It is what customers are really buying, and the competitive advantage that is the most difficult to copy.

Collaborative Change

We believe that in every organization, in every market, in every country of the world, coping with a high rate of change in a complex and uncertain world is leadership’s #1 challenge. The ability to change faster, better and more economically than competitors is therefore the leading predictor of any organization’s long term success. Developing this capability to change is something best done “with” not “to” an organization. Trying to change people is hard. Instead, we focus on changing the environment; which unleashes the talents and productivity of people.

Constructive Conflict

We believe that meaningful change necessarily creates conflict. Harnessing conflict constructively creates the nuclear energy that drives superior performance.

Being Customer Driven

We believe that the primary purpose of every organization is to WOW customers profitably and deliver compelling value to them. Some organizations believe that making money is their primary purpose, which is a confusion of ends and means.

Complementary Teams

We believe that none of us is as smart as all of us. Close-knit complementary teams who work well together are the ultimate competitive weapon.

Decisive Leadership

We believe that the purpose of teamwork is to help leaders make better decisions than they would on their own.Management-by-committee or consensus decision making is not how decisions are made in high-performing organizations.

Simplicity

Transformation may not be easy, but we believe it must be simple. If people don’t understand something, they can’t implement it.

Shared Rewards

We believe that superior long term performance is realized by tying the achievement of results to shared monetary and non-monetary rewards.

By practicing these values, Adizes enables ordinary people to change the culture of their organization and produce extraordinary and sustainable results.