Adizes Publishing: Alpina Press Promotion in Mass-Media
We are very excited about the way our Russian publishers have been working with us to bring the Adizes books into their market. Here is an example of how one of them, Alpina Press, has worked with the mass media to promote "The Ideal Executive"
We are very pleased with the steps Alpina has taken in promoting "The Ideal Executive"in Russia and would like to share with you the extent of their promotion.
The book was sent for review to the following Media:
- "Vedomosti" newspaper
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"Vedomosti - VUZ" newspaper, - the issue for students
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"Delovoy Peterburg" newspaper*
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"Expert" magazine*
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"Chief" magazine*
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"Financial Director" magazine*
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"Smart Money" magazine*
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"CEO" magazine*
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"Secret of firm" magazine*
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"Svoy Business" magazine*
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"Marketing PRO" magazine*
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"Marketing - Management" magazine*
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"Vestnik of the manager’s association" magazine*
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"The Industry of the Advertising" magazine*
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"HR- Magazine" magazine*
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"Guide for HR-management"*
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"Kancelyarskoe Obozrenie"*
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"Businessmen" magazine*
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"The art of the Management" magazine*
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"The National Bank Journal"*
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"Modniy Shop" magazine*
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"Sales Business" magazine*
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"Vash dosug" magazine*
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"Elle Business" magazine*
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"Elite personal" newspaper*
*The total number of circulation of above – more than 950,000.
Radio:
- Sent book for review in radio program, "Russian Radio"
- Sent book for review in radio program, "The Radio of Russia"
Published advertising materials and Reviews:
- "Book business" magazine (circulation - 4,000)
- "Book review" newspaper (circulation - 10,000)
- "GUK – Management of the company" magazine (circulation – 5,500)
- "Business Book" newspaper (circulation – 1,500)
- "The Point of Sales" (circulation – 6,200)
Internet marketing:
- Information about the book at Alpina Business Books website www.alpina.ru/book/397/, including parts of the book and files.
- Review on E-xecutive.ru (The Association of Managers), 130,000 users in
e-xecutive.ru/reading/newfolder2921/article_4888/
- News mailing from the website: www.alpina.ru to 8,350 subscribers
Listings:
The book is included in the quarterly catalogue of the Publishing house (circulation - 7,000)
Other promotion:
- The book was represented on the booth of the Publishing House more than 18 times.
- Produced posters for shops (500 copies)
Coming up:
1. "Vedomosti" newspaper:
- block of ads, 4 issues. Circulation – 74,400.
- a flyer about the book, inserted into the corporative subscription to "Vedomosti" newspaper (1 issue), circulation – 4,000
2. "Elite personal" newspaper – color block of ads, print-run 36,000 copies
3. "Popular finance"* - advertisement page, print-run 60,400 copies
4. "Smart Money" magazine: block of ads, 50,000 copies
5. "Harvard Business Review" magazine (Russia) – advertisement, circulation - 14,000.
6. "National Bank Journal": block of ads half page, circulation - 20,000.
7. "Sovetnik" magazine: advertisement 1 page, circulation – 5,000
8. Interview on www.ozon.ru (the largest e-shop in Russia), in the "Business" section to be displayed for 14 days.
9. Rotary press on the website of "Vedomosti" newspaper, for 2 days, more then 150,000 runs.
10. Rotary press on the website www.smoney.ru, for 1 week, more than 400,000 runs.